We are pleased to announce our participating in the “Festival on Festival.”  Our presentation of films is scheduled for June 22. We are screening THREE films.

The theme of the exhibition is “Design after Design.”  We are representing the United States showcasing documentaries about America’s reexamination of its urban design.

Seaside City of Ideas

We developed traditional neighborhood design intuitively. Short blocks with housing and variety of buildings, parks, and amenities nearby. With the advent of the automobile, we re-designed the country around one mode of transportation. We spread out. We designed sprawl, invented strip malls, drive-ins, and superhighways. Now at the turn of the 21st century, we are scaling back down. Embracing traditional methods of compact neighborhoods, but while incorporating the car.  The New Urbanism is a design philosophy from the United States which designs for people and for cars. And for bikes, buses, train, light rail, as well.  This short film takes you on a up close and personal walking tour of the cradle of New Urbanism- Seaside, Florida- with the “godfather of New Urbanism” Andres Duany.  Duany explains how the key design elements of Seaside are not only beautiful, but practical in terms of building cost, sustainability, and economic development.

Can You Dig This

The sprawl movement created a desolate ghetto in South LA.  Decades later the community is home to more dialysis clinics than grocery stores. One local designer sought to reclaim the urban landscape in his neighborhood by planting food in the streets.  Ron Finley, affectionaly known as the guerrilla gardener, started a food revolution in South LA. Now, urban gardening is movement adopted across the entire neighborhood.  This feature length documentary explores the journey of four guerrilla gardeners as they seek to find redemption for themselves and their neighborhood by planting a garden.

Trainsforming America

Highspeed rail has been widely embraced in developed countries across Europe and Asia. yet the United States has remained steadfast to its superhighways for use by private automobiles. Trainsforming explores the geographic and political landscape of North America to find out why passenger rail has been left behind in our modern transportation network.

 

More info below:

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Press Release

Milano, 16th March, 2016

“Have faith in progress which is always right, even when it’s wrong. Because it is movement ,life, struggle, hope. And beware of putting progress on trial, even should he be an impostor, a traitor, an assassin, a thief or an arsonist. Progress is always right.”

Filippo Tommaso Marinetti, from Teoria e invenzione futurista

(Futurist Theory and Invention), Mondadori, 1968

MDFF’s new project, the Festival on Festival is being launched, in collaboration with the XXI Triennale di Milano. And cinema tells us the story of the project. Going straight to the heart of the Design after Design theme launched by the XX1 Triennale di Milano – which takes place from 2nd April to 12th September 2016 –the words of the Futurism theorist will open the first edition of the Festival on Festival, an event curated by Milano Design Film Festival and backed by the Fondazione La Triennale.

“What we really would like to grasp from Marinetti’s words, which open La zuppa del demonio” (a 2014 documentary that will inaugurate the exhibition on Saturday, 16th April at the Teatro dell’Arte ) comment the curators Antonella Dedini and Silvia Robertazzi with Porzia Bergamasco “is that energy, at times irresponsible but marvellously directed towards the future, which is exactly what we miss today, to quote director Davide Ferrario”.

A century has passed since these thoughts were put into writing. One hundred years that have seen our habits, cities, the way in which we work, communicate and travel go through radical changes. One hundred years in part chasing utopia, radically leaving an indelible mark on planet earth and social relations.

“We are walking along the edge of two eras – continue the curators. Behind us, memories, revolutions, conquests, the splendour of art and astutely planned architecture: ahead of us a new era, fast, in constant change. And in between, migration, new poverty, the European slums, ghettos. On the one hand, nostalgia, a desire to remember and reclaim while, on the other, progress, technology and artificial intelligence that impose increasingly faster rhythms that both disorient our daily habits whilst at the same time fascinating us.”

If, in the past, architecture documentaries related the history of great architects and outstanding buildings, today their attention is directed towards urban transformation and the painful processes it brings about. “For us Design after Design explores this passage and these landscapes”, conclude the curators.

Fortified by the experience acquired thus far, MDFF is launching the Festival on Festival, a new appointment with the city of Milan, thereby making it even more international through the diffusion of the cultural aspect of the project. This is achieved by inviting some of the most internationally recognised cinematographic festivals to select films dedicated to architecture and design. Nine festivals will take part in this articulated presentation, each proposing titles tied to their respective national histories: Arquiteturas Film Festival Lisboa (Portugal), Architectuur Film Festival Rotterdam (Netherlands), Lund International Architecture Film Festival (Sweden), Budapest Architecture Film Days (Hungary), New Urbanism Film Festival/Los Angeles (California, USA), Architecture & Design Film Festival/New York (New York, USA), URBNE Films/Brisbane (Australia), Architect Africa Film Festival (South Africa), Arquitectura Film Festival Santiago Chile (Chile).

The calendar has eight appointments with a schedule of films from all over the world, capable of exploring new activities, approaches and projects that define and inhabit our daily lives. At the same time, the program underlines the work of diffusion that the industry festivals carry out with regards to planning related themes and the ever increasing directorial attention given to these very themes. For this reason, curators, directors and designers will take part in the screenings.

The festival begins on 16th April at the Triennale Teatro dell’Arte and continues in May (24th and 25th, Triennale Salone d’Onore), June (21st and 22nd, Triennale Agorà), July (12th and 13th, Triennale Salone d’Onore). Final date: 6th September (Triennale Salone d’Onore).

The media partner is Icon Design, high-end monthly magazine directed by Michele Lupi, part of the from Gruppo Mondadori.

Partners for the festival:

Gaggenau, prestigious brand for built-in appliances and leader in the sector for innovation and design; Kartell, an international leader in design and promoter of a global lifestyle, pitches on research, design, innovation and functionality and the glamour of its products.

Free entry for all evenings with pre-booking.

  • Info: festivalonfestival@mdff.it
  • Press Room:
  • Rota&Jorfida | Public Relations
  • press@rotajorfida.com T. +39 02 39 29 76 76