If we can create an outlet for filmmakers to share their work about urban planning and build an audience for urban planning films, we will garner better urban planning films. Better films about urban planning will create a better educated public on urban planning issues. A better educated public on urban planning issues will yield a more effective and productive public comment at city council meetings. More effective and productive public comment at city council meetings means a more efficient and effective council. An effective and efficient city council will be able to create better conception and implementation for the design of our neighborhood. And better conception and implementation of urban design makes for a better place to live.